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Speaker 1: 00:00
So you see Pandora there, so diamond float, two cartridges in one pretty cost effective if you price them out, I think in comparison to a lot of carbon blocks that are out there, it’s going to be a nice price point. What you noticed on the side, Alex, with the branding and thing that’s good about this cartridge is this. I think we make this polypropylene to where when it comes in contact with water and automatically turns Brown, I think that’s one of the things we do on joking that probably not the case, but it seems like all it takes is a couple of days in service in these start browning right away. Um, but the panthera stays white because it’s, it’s heat, it’s kind of cauterized together is because what it does, if you put this into a clear housing and this starts getting Brown, but you’ve got the white there for somebody who sees it, they see the difference of where it started versus where it is.
Speaker 1: 00:50
And they go, man, I need to replace my cartridge. I need to. Oh, that’s a loaded up. That’s nasty. I need to replace that. So it works out good for as a reminder for the customer. So that’s a carbon filter inside of a sediment filter. That’s what diamond flow is. I can take out 10 micron particularly. I can take out all the taste and odor that that’s right on the outside. The other one that Jan your hand, what’s it called? This one or the gray one? Football’s the flow plus. Now when you hold it, you said that the other ones felt more solid, right? Yeah. This one just kind of a. it’s kind of spongy feel, right? Well that spongy feeling gives it the ability to do depth filtration all the way throughout. So it’s a filter all the way through the the sidewalk. It catches material all the way down.
Speaker 1: 01:42
What size was the diamond flow with Micron rating? 10. 10 Micron ratings. The flow plus five point five. When you hold them up next to each other. Which one said one of the dime? Flow. Pride feels a little heavier, right? It does. Okay. Probably like a really big difference, but it’s noticeable. Right? So the flow plus under a microscope looks like that. And what it is, is it’s ground up fiber, what we do, we have paper, so we have cellulose, regular wood paper, um, as well as sheets of other stuff, like polypropylene sheets that we grind up and we put in a slurry big tub and we also add carbon to that tub and batch that together, mix it up, and then draw it onto a core again and make a filter. And when it, when you look at it under microscope, it looks just like that. And every branch of those trees and bushes that you see there is covered with pulverized carbon,
Speaker 1: 02:41
pulverized carbon. When I powder it as a phenomenal reaction to how much surface area I get out of that pulverized carbon. So when I powder that activated, if you compare it to those sweeteners, they’re, all it takes is five packages, one gram packages of pulverized carbon and you had the same surface area roughly as a football field. That’s the benefit of grading it down to that size. So I get the same carbon filtration in that low plus as I get from a big heavy carbon block like this. I also know I was in Canada, I was in Canada and you know the Canadian football field, what’s the size of the Canadian football field? It’s like 120 yards long and it’s 55 yards wide, so I actually added another packet in Canada. It’s actually six. I just do accommodate because I knew somebody would bring it up, but even that it does.
Speaker 1: 03:52
Excellent. Another benefit of that particular filters that you remember on the carbon block, I said that the openings that the water goes through are these little cracks in caves, right? Kind of limited. The flow rates through carbon blocks are pretty restricted. They are making a carbon block from micron size is good because I can control, I have a very good level of control on what these pore sizes are, but because there’s limited numbers of them, flow rates get constricted, particularly on really fine filtration, like high half, half micron carbon blocks. Their flow rates are usually like quarter a gallon per minute to half gallon per minute just because there’s not a lot of room for water to get through. Well, when I go to a flow plus, what do I get? I get a bunch more access, I get a lot more places for the water to squeeze through. So the flow rates on the flow plus cartridges can be four, five, six times more than a, than a carbon block. The bigger cartridges that you have there, the four and a half inch diameter cartridges or for what we call the big blue housings, we make those cartridges in 10 inch, 10 inch lengths and 20 inch legs. The 20 inch length cartridges on the flow plus that gray one are capable of flowing rates through them in excess of 25 gallons per minute and still do half micron filtration.
Speaker 1: 05:24
Can you explain NSF certifications and why that’d be beneficial? What do you. So when you asked that or is there a particular certification that you’re thinking of? Like what? Our filters are nsf sort of there. So if you go to the NSF website, next up is the national sanitary foundation. Um, they are a third party certifying agency, kind of like a ul underwriters I atmo, which is a plumbing organization. The what they have is a lab that they take a standard and they test to that standard and if your product passes than it receives a certification to say that it passes that standard and that’s valuable because the NSF is a third party, they are separate from the industries that they work with. Okay. That makes that valuable. That’s why we have third parties like underwriters laboratory, everything. They’re not being paid by big companies to operate because the big companies can say, well you need to let ourselves.
Speaker 1: 06:32
So there’s a third party and what they do is there’s a number of different standards that they test you for water treatment. Some of the big ones are the primary ones that you’re gonna see is like standard 61 and all standards. Sixty one is that water will. It will not reach things into the water. That component will not put things in the water that are going to be harmful. Okay, so that’s. It’s an extractable stuff. Standard 60 one. There’s also standards like 40 to 50 2:53 that have to do with reverse osmosis certification. Safe water claims for virus and bacteria removal and then heavy metal removal as well, so those are all standards, but here’s the thing with the standards people, these people out here are determined and write what the standard is and then they bring that to nsf and say, okay, this is our standard and this is what we want you to test. You can make sure that this product is certifiable, so the NSF doesn’t necessarily make the standards, doesn’t necessarily make the standards. They’re just testing to the standards. Does that make sense here now to joy’s point, because that’s kind of all a big preamble to what the question was. What makes that valuable for what makes that valuable is for the customer, the consumer who is aware of what those standards are and what their concerns are about whether that product makes that
Speaker 2: 07:58
quality.
Speaker 1: 08:01
That’s now that is all across the board because being a manufacturer and coming from the manufacturer, we get that feedback from our customers and from the people on the field all the time. There are customers who are very, very attuned to, I want my product certified and I want them to be at a certain level and it needs to say it on the outside of the box
Speaker 1: 08:25
and there’s a cost that comes with that, but there’s a value also that says, well, this is. That meets the standard. There’s also a bunch of people out there who go, I don’t need it, doesn’t need to be certified and I don’t care if it’s certified or not because my customers don’t care, so if you’re going through that level of highly focused on it too, I don’t care. Then the next level that really we need to drive through to make it valuable or did you determine what’s valuable? Is that person who’s buying it at the end, not this, this, that person who’s buying it. Then because they’re going to demand up some of the places where that’s important. Institutional water supplies, hospitals, clinics, offices, schools. More and more those institutions are becoming demanding of certified products and becoming more and more aware of the contaminants that are in the water so that they get those certified products. It’s whole school districts are either a putting in filters, cartridge filter systems.
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